Pũre Spa

The goal of this project was to create a brand strategy and visual identity with cohesive touchpoint pieces for a fictitious company of choice. Having always been interested in health and wellness, I was motivated to tell the story of a brand that inspires wellbeing. Pũre Spa, located in the charming community of Montrose, CA is driven by a mission to help people feel great through genuine service, eco-friendly products, and healing experiences such as massage and sound bath therapy. When positioning and differentiating the brand, emotional benefits were at the front of my mind. I sought to move away from the traditional “luxury” concept and focused on qualities that could provide long-term value for the target audience - community-building, relationships, and de-stressing experiences for any day of the week. To capture the spa's innocent personality, I turned to clean layouts, calming blues, hot stone grays, and gentle organic shapes.